Last night, at a fundraiser, a man said I could purchase 10 tickets for 10 dollars towards a raffle. Normally, I would decline: The odds are slim, and I don't really need a gift basket.
But he called these tickets "opportunities", not "chances."
So last night I bought 10 opportunities to win a raffle. I didn't win. But I felt good about investing in opportunities.
This is a great framework for decision making and marketing:
Is the decision before you a chance or an opportunity?
Are you asking people to take a chance on your idea, or giving them an opportunity?