Broaden your focus?

"We have broadened our focus" boasts the brochure of a very prestigious consulting company.

Impossible.  Perspective can be broadened (or narrowed), but focus can only be sharpened or blurred.  

The challenge is to keep focus when changing perspective.  Often, when we zoom in, we learn that things aren't as clear as we believed.  When we zoom out, we can lose focus and not realize it.