During the flag-raising anthem of the medal ceremony, the camera almost always cuts from the athlete to a view of the proud coach, parent or spouse in the audience. Their smiles and tears are usually very moving. They also enjoy the success!
For every medal winner, there are people that encouraged, corrected, taught and invested (not sacrificed!) their personal assets in the future potential of the athlete.
Few of us will get to stand on a podium.
All of us can stand behind somebody on their podium.